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Political factors that affect the oil and gas (petroleum) industry. These factors include; political, economic, socio-cultural, technological, and legal factors. The difference between external analysis and internal analysis is the area of focus. Macro And Micro Analysis Of SiXT car The macro environment is primarily concerned with major issues and upcoming changes in the environment. The study of Macro Environment is known as PESTLE Analysis. The analysis looks at five areas of interest…. PESTLE analysis is a tools used by marketers in order to analyze the micro and macro environmental factor that make an impact on an organization. Difference Between It encompasses "Porter's Five Forces," such as rivalry between the industry's firms, the threat of new entrants, the threat of substitute products, the bargaining power of customers and the bargaining power of suppliers. Rather, they reflect a performance-oriented view through economic profitability. Industry competition: A higher degree of competition means the power of competing companies decreases. PESTLE and SWOT Analysis Applying PESTLE Analysis To Your Business. Macro Environment Analysis PESTEL | SWOT Analysis