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Case Study Introduction: GoPro - HOW DIGITAL TOOLS ARE CHANGING ... How GoPro Inc Can Improve "Storytelling" in 2017 - The Motley Fool First, distribute UGC via social media. What is GoPro and How Did It Gain Success? - Giraffe Social Media 1. The story behind GoPro's radical user generated content marketing strategy GoPro included UGC into their marketing strategy, and over 6000 GoPro videos were uploaded to YouTube every day. With its current share price around $11, GoPro is valued at roughly $1.6 billion. User generated content or UGC (I'll try not to use this bewildering digital marketing speak acronym) always had the potential to be a phenomenal asset for the cool new kid on the electronics block. GoPro Marketing Strategy | 1644 Words | BohatALA Advertisement. Why the GoPro strategy must improve to live up to expectation They actively seek out emotional and impactful. User-generated content helps companies drive sales, scale their brand, and build customer loyalty. Get Your Fans to Share Their Love: What Every Brand Can Learn From GoPro What can tech firms learn from GoPro's decline? - Alphr They are also able to take pictures and videos under extreme conditions, such as swimming under water or rapid movements. You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is .